“Integrated Storytelling by Design” is a comprehensive toolbox for storytellers and designers wishing to enable the in-depth experience of narrative content, while exploring new ways to actively shape the further evolution of storytelling.

The book is ideal for creative professionals, students, and educators involved in storytelling, experience design, marketing, and themed attractions. It caters to those looking to innovate in areas such as branded experiences, cultural heritage, game design, and virtual worlds.