Have you ever met someone representing your customers who asked to be taken on a customer journey? Did you ever hear someone other than marketing professionals who were craving some brand activation? I bet the chances are very slim. Why not challenge yourself and your brand to create something really exciting for your audience as their next brand experience. Invite them to join you in the next level of experiential branding, the brand adventure.Read More
Any marketer involved in branding in 2017 is almost certain to be involved in experience design or experience management in one way or the other. As with many disciplines, experience design itself is dynamic and in a continuous state of flux, where seasoned practitioners and newcomers alike will need to adapt to new technologies and the influence of trends as they pass from the first movers to a mainstream audience.